Children as Consumers pdf/epub/kindle/txt ebooks
By:Barrie Gunter,Adrian Furnham
Published on 1998 by Psychology Press
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
This Book was ranked at 31 by Google Books for keyword Children.
Book ID of Children as Consumers's Books is i5czQBxk4o0C, Book which was written byBarrie Gunter,Adrian Furnhamhave ETAG "+5gThKIZdEs"
Book which was published by Psychology Press since 1998 have ISBNs, ISBN 13 Code is 9780415185356 and ISBN 10 Code is 0415185351
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Book which have "216 Pages" is Printed at BOOK under CategoryBusiness and Economics
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